MAKING A FIRST IMPRESSION THAT WILL LAST

Ranked “Highest Premium Brand in Initial Quality” by J.D Power in 2017.
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THE MISSION

Genesis strives to create class leading vehicles for vehicle connoisseurs world-wide with related products and service that are one of a kind. Our talented team is led by the values that Genesis is founded on. With respect for one another as we chase the best solutions for individuality to drive the automotive industry to a whole new level.

Our journey has just begun.

A journey to push the boundaries of the automotive industry. To enhance our consumers lives by creating truly innovative products and expecting more from ourselves and our brand.

This journey is an everlasting one.

CONSCIOUS INNOVATION

We never stop thinking about how to find that perfect balance between technological innovations and the needs of our consumers. To strive for the next level of perfection by exceeding customers expectations and staying ahead of technological advancements to create vehicles unlike anything the world has ever seen.

SAFETY

The latest safety technology combined with advanced High Strength Steel ensures that Genesis vehicles are built with the highest level of possible protection.

CONVENIENCE

The interior of every Genesis model is thoughtfully constructed for utmost comfort and convenience.

CONNECTIVITY

Stay connected wherever your next adventure takes you with ultimate connectivity built into every Genesis Model

PRECISE PERFORMANCE

We work tirelessly to create the perfect balance of performance and comfort to create a refined driving experience unique to the Genesis brand.

COMFORTABLE DRIVE

Refined cabin space ensure that every drive in a Genesis is an enjoyable one with a quiet cabin unlike anything you've ever experienced.

CAPTIVATING
POWERTRAIN

Own a car that stay in tune with your intentions with smooth and responsive acceleration.

EXPLORE FEATURES

DYNAMIC LINEAR BRAKING

Our linear braking system in powerful ensure you can drive confidently even at high speeds

AGELESS QUALITY

Built to last, Genesis vehicles are designed for stress-free ownership maintaining high-end quality from start to finish.

COMMITTED REAR-WHEEL DRIVE PLATFORMS

Rear Wheel Drive Platforms create an fascinating driver adventure with compelling vehicle proportions.

ADVANCED ALL-WHEEL DRIVE

Be secure and confident on any road with available all-wheel-drive system HTRAC.

PROGRESSIVELY EFFICIENT POWERTRAIN

Genesis vehicles offer a sincerely energetic performance through authentic dynamic efficient powertrain.

ACCURATE HANDLING

Enjoy a stable ride at every speed with precise handling behind the wheel of every Genesis vehicle.

POWERFUL ELEGANCE

Beauty and functionality collide in the design of every Genesis vehicle leaving a athletic elegance that will be sure to turn heads.

Genesis vehicles are designed to replicate the appeal of energy erupting with exquisite control, like the moment and archer focuses his entire power and courage into the tip on an arrow.

DISTINGUISHED PROPORTION

Unique design goes into every Genesis vehicle to be sculpted with iconic proportions unlike anything on the market.

CREST GRILLE

Genesis signature hexagonal grille manifests extravagance and determination.

CAREFUL CRAFTSMANSHIP

Genesis creates a modern yet timeless presence through cautious attention to detail combines with an exceptional level of beauty.

AUTHENTIC MATERIAL

Nappa leather and Genuine wood details are just a few of the luxurious textiles that can be found in a Genesis vehicle.

STRESS-FREE CUSTOMER EXPERIENCE

Genesis focuses on how to create a euphoric experience bringing our brand into customer’s lives in a peaceful way.

THE BOB KING GENESIS EXPERIENCE.

The highest form of luxury is found with a complete experience. At Bob King Genesis we focus on a wonderful car buying experience from start to finish and everywhere in-between.


GENESIS SERVICE VALET

Our top priority at Bob King Genesis in Winston-Salem, NC is our customer's convenience. Placing an immense value on your time, Genesis Service Valet is just one way we simplify things. Requesting service and maintenance appointments is a breeze. Our professionals will come to your location of choice to pick up your vehicle and provide you with a Genesis loaner to use in the meantime. For the first 3 years of Genesis ownership, you can enjoy this Complimentary Service Valet.
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COMPLIMENTARY SCHEDULED MAINTENANCE

Built with care and attention to every detail, Genesis vehicles are engineered to last. At Bob King Genesis, we believe our valued customers deserve a worry-free ownership experience. That’s why Complimentary Scheduled Maintenance comes standard for the first 3 years or 36,000 miles; whichever comes first. Furthermore, Bob King Genesis provides complimentary oil changes every 7,500 miles.
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GENESIS CONNECTED SERVICES

The highest luxury is hands down exceptional safety on your Genesis from Bob King. Receive peace of mind at no additional cost with 3 years of complimentary Connected Services. Offering a suite of safety, guidance, and remote features these include Automatic Collision Notification, Enhanced Roadside Assistance, Destination Search powered by Google and Remote Start.
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SIRIUSXM ALL ACCESS, PLUS TRAFFIC AND TRAVEL LINK®

In every mile you drive, you can count on Bob King Genesis anticipating your needs. For your first 3 years of the Genesis experience, our customers enjoy complimentary SiriusXM Traffic and Data services. Detailed information keeps you up-to-date on traffic speed, accidents ahead, construction, and road closures. While you cruise, tune-in to news, talk, and entertainment programming.
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24/7 ENHANCED ROADSIDE ASSISTANCE

From the moment you take ownership of your new Genesis, you’re instantly enrolled in our 3-year complimentary 24/7 Roadside Assistance Program. You can count on timely tire changes or transportation to the nearest Genesis dealership or authorized service facility is provided in the event of an unexpected situation. Should your repair detain you overnight, you can count on Roadside Assistance to reimburse you for any related expenses.
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MULTIMEDIA AND NAVIGATION UPDATES

Advanced technology on every vehicle from Bob King Genesis showcases a whole new level of luxury. Complimentary map updates are sent to your vehicle’s navigation system for three years ensuring your mapping is always up-to-date and accurate. These include major road/infrastructure additions and enhancements, plus new points of interests, addresses, extended lanes, and more. Updates on this system are available annually as part of your routine maintenance visit.
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Genesis stays in front of the competition with a luxurious experience meant to enrich our customers lives.

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©  2018  1601 Silas Creek Parkway, Winston-Salem, NC 27127   
Sales: 336-724-2861